Audience = Community? Uncommunity #10

Hey there,

Hello and welcome to Uncommunity! If you are new here then you can read all our previous edition and community experts AMA .

You’ll learn brilliant stuff from experts like Holly Firestone, Venessa Paech who have been building communities for more than 10 years.

Welcoming 6 new people who have joined us since the last email. If you’re reading this but haven’t subscribed, join 223 incredible community builders by subscribing here!

Growing Content Marketing Community

Community doesn't have to be big. It can be really small and just about connecting with people that have got similar goals to you.

Our 4th episode of Community Stories is live. If you don’t already know we’ve been recording a podcast where I chat with community builders to know how they are getting their first users, how do they grow a community and keep em engage. So excited to release this episode with Christina Pashialis who is building ContentUK - a paid community for content marketers.


What else we’re reading?

  • How Discord (somewhat accidentally) invented the future of the internet. Discord's founders just wanted to create a way to talk to their gamer friends. They created something much bigger. Read the piece here on Protocol.
  • 10 Rules for Building an Online Community in 2020. Noele Flowers shared her latest piece. Highlights 👇
  • Start with a purpose, not just a topic.
  • Go beyond a forum to build a comprehensive online community program.
  • Quality community interaction beats engagement volume, every time.
  • Measure the important stuff, and ease back on engagement metrics.
  • Ditch big social platforms like Facebook.
  • Use your community as a source of high-quality content.
  • Do things that don’t scale.
  • Don’t say “community” when you really mean “audience.” (Your Instagram or Twitter followers isn’t a community.)
  • Rely on best practices from experts, not instincts. (NOW YOU KNOW WHY WE DO EXPERTS AMA :p)
  • Great communities come from strategy, not magic.
  • How to Build a Niche Community to $1,128,306 ARR in 12 Months? Matty Mo is the creator of "The Most Famous Artist" community. Three concepts that ought to inspire anyone with an audience and specialized skills looking for freedom and wealth to start building a niche community. WOW! What a story. Read the full story and get inspired.
  • The time is now.
  • How to get started.
  • The road to $1m ARR.
  • Minimum Viable Community: In this very special episode of the In before the Lock recorded live at CMX Summit 2020, Erica and Brian walk through the finer points of launching a new community using their free Community Launch Guide. Listen to the full episode here.

What’s new at Uncommunity?

Go to to find out about the latest tools and all new jobs that we added this week from companies like CodeSee, Orbit. Check out the jobs.

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