Hello and welcome to Uncommunity! If you are new here then you can read all our previous edition and community experts AMA here.
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My favorite community quote ever is: People will support that which they help to build.
Our 5th episode of Community Stories is live. I sit with Tara Hunt CEO of Truly Inc, Phlywheel who is the Community OG. She’s been building communities for two decades. I might be biased if I say it’s one of my all-time favourite episodes on all things communities. If you want to skip ahead to see what we discuss you can find the timestamps here.
BTW if you love listening to audio then I have something for you. Just reply to this email or tweet out to rafy and I’ll DM you the Spotify link. ;)
A community is a place for your customers and supporters to learn from each other. Some founders are hesitant to let customers mix — and vent — freely, but the gains outweigh the risks. If customers are going to post something negative, it’s better that they do it in a context you control than on Twitter. You need to hear that criticism anyway. If it’s unfair, your fans will jump in to defend you, which is better than trying to do it yourself.
If your community can be built on top of your own product, that’s ideal. At Yammer, one of our superpowers was the “Yammer Customer Network,” a place for customer admins to collaborate with us and each other. Otherwise, startups should focus their attention on at least one channel — it could be LinkedIn, Instagram, Facebook, or a customized network — to galvanize the energy of the community, encourage people to share their enthusiasm and wins, as well as seek help and advice.
Online communities are built one human connection at a time. As the founder, you need to establish guidelines and norms from Day One — because the tone you set is the tone you’re going to keep, even as you go viral.
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