How to Build Event-Driven Professional Communities
A practical guide for community builders on building and scaling professional communities that thrive and transform the lives of the people within them through virtual and in-person events. Community is a hot topic in 2020. Enterprises, startups, investors, entrepreneurs, and creators are all jumping on board launching communities or building products for communities. This is especially timely given a global pandemic that has left people longing for human connection. And then there are the people like Mark Birch who just wanted to bring salespeople together. When Mark started the Enterprise Sales Forum, he did not have a big vision; it was just his way to convince salespeople and startup founders to meet and help each other. What started in a sweaty conference room for 50 people six years ago eventually blossomed into a community of 25,000 members across 20 cities globally. Community-in-a-Box is a how-to guide into building and scaling a community from the ground up or reinvigorating existing communities. From the experiences of the Enterprise Sales Forum and other communities he launched, Mark weaves those stories into a book that leads you past the minefields and mistakes so you can confidently launch and grow a healthy community. Even though we all come to community building with our own motivations, the end result is a labor of love that positively impacts the lives of many. Through this book, you will also feel the impact of the power of community and what it takes to grab the spark and start a movement!
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